Sharon Doherty already had a following on Facebook. When she decided to expand to a bigger and better training facility, she realised she needed to establish a more significant online presence which would educate and motivate clients and also bring more clients to her business. She approached Anndan Media about a full digital strategy incorporating a fully responsive website, SEO, promotional graphic design, social media branding and a blog from where she could share her own personal journey in fitness.
Anndan Media using Sharon’s colour scheme and branding, built SDF a dynamic and fully responsive website complete with a blog. We carried out extensive SEO research and put all SEO best practices into place. We then decided that the best way to promote this business and what makes SDF unique, was through a combination of Social media marketing, video marketing, content marketing and search engine optimisation. The Anndan Media Videographer and his team shot, produced and edited promotional videos along with client testimonial videos to be displayed prominently across the website and social media channels. The team created a new YouTube channel, where we will reach out to new clients who continue to watch the instructional and promotional videos while searching online for fitness and training information. Our graphics team also created a series of promotional graphics for each individual type of training which takes place in Sharon Doherty Fitness, to be used for marketing on social media channels and the new website. Email marketing is also part of the customer acquisition strategy.
Since launching the site 12 days ago (as of 13/10/2017), SharonDohertyFitness.com has brought 10 new clients to SDF and continues to receive enquiries. Anndan Media is looking forward to working with and to the continuing success of Sharon Doherty Fitness into the future through the implementation of our tailored digital strategy.
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